Good morning everyone and a pleasant new week to you all.
Today I’ll introduce you a very usual business English expression “in the long run” which reminds me of a famous quote “ in the long run we are all dead” by Keynes. For the time being at least we’re alive, so let’s have fun while we’re at it.
in the long run
- over a long period of time
The company has been losing money recently but in the long run they should be able to make a profit.